Published at 04.01.2017
Optimal page description is the heart of any search engine optimization
The optimal page description attracts visitors. But don´t promise more than the site can keep.
Categories: Search engine optimization (SEO), Webdesign & Website creation Tags: Be found better, Better placement, Google, Homepage creation, Top placement, Webdesign, Webpage creation, Website creation
As we have already continually repeated in the earlier posts such as "Topic-relevant content" or "Optimal page title" :
The longer a visitor stays on a page, the better the Google ranking is.
If a visitor stays on your site for a longer period of time, Google & Co assume that the content of the website matches the search term. And this circumstance is good for your ranking.
Describe the content of your pages in the description attribute. This text is shown in the SERP's at Google and should animate the user to visit your site.
- The optimal description of your page should not be longer than 156 characters including spaces and should also contain the keyword.
- Each of your pages should have its own individual description.
An optimal page description should therefore provide the essential information at first. It should be about 156 characters long, including your keywords. The keywords are displayed in bold type by Google, which, just like icons (✓ ❶ ➜), draws attention to your ad.
For further interesting information, visit the Search Engine Optimization (SEO) guide. SEO guide
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