Published at 21.09.2017

Search engine friendly URLs

Search engine friendly URLs because with /?p=123 nobody can do anything !

Categories: Search engine optimization (SEO) Tags: Be found better, Better placement, Google, Search engine optimization, SEO, Top placement
Search engine friendly URLs The address design of individual pages and directories should not be neglected when building a website. Search engine friendly URLs provide more information for the visitor and the web crawler than some might think. The additional effort to use "speaking" URLs instead of a salad of letters and numbers from parameters is worthwhile and demonstrably leads to an improvement in the ranking. Search engine friendly URLs are a proven means of onpage optimization.

What are speaking URLs, how are they used correctly and what is the difference between static and dynamic websites?
Benefit for the visitor: Speaking URLs convey the content of the individual website like a headline before the visitor even looks at the page. As soon as they appear in search engine results they act as a flagship for the site. Search engine friendly URLs are easier to read and appear more inviting than the incomprehensible, seemingly random character strings.

Some providers like WordPress, generate speaking URLs from the title of the single page. These URLs are not always optimal. It is often an advantage to summarise and shorten them to a few words. The best thing to do is to look at the keywords. The visitor should be able to see the content of the individual page at a glance and understand his location within the structure of the website. Keywords contained in speaking URLs are shown bold in the results between the title and the description. This additionally increases the advertising effect on the visitor. Search engine friendly URLs are more trustworthy for the web crawler. The web crawler is the bot of search engines that constantly searches the Internet and adds new websites to its index. Generated URLs are often suspect to him. Speaking URLs, on the other hand, tell the bot what the content of the website is. This improves the ranking of search queries. Search engine friendly URLs put targeted keywords in the address to increase the ranking.

Speaking URLs should contain hyphens instead of underscores, because search engines interpret underscores as a word. Capital letters and special characters must be avoided, spaces even more so. They lead to illegibility of the URL. Keyword spamming should be avoided, as tempting as it may seem. That can have a deterrent effect on the visitor and tempt the search engines to lower the ranking of the page.

Inserting search engine friendly URLs into a static website is only a small effort. You can also leave it to the provider, but it is advisable to customize them yourself. Dynamic sites have it a little more difficult there. Here the URLs are automatically generated from a database. Online stores and large sites with lots of content often use this means. To redirect to speaking URLs, there are a few possibilities. A canonical link ("canonical URL") can be set. Plugins and modules allow 301 forwarding of URLs. This will display speaking URLs instead of database URLs.

It is recommended to optimize the website for search engine friendly URLs from the beginning. Individual websites that change their address may be rated differently by search engines, which will affect their ranking.

Use rewrites to rewrite your URLs. With speaking URLs you generate readable and understandable texts already in the URL. makes clear that you can find the shop of the web page under this URL
  • Always use the keyword in the URLs.
  • Describe with short words what is shown under the URL.
  • Use hyphens and no spaces, underscores or cryptic characters
  • Do not use URLs that are too long. (theoretically, up to 2,048 characters are possible)
  • Do not use any variables / parameters (e.g. ?q=XXX) in your URLs
For further interesting information, visit the Search Engine Optimization (SEO) guide. SEO guide

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