Published at 03.05.2017

Topic-relevant content

Google is concentrating on the essentials again. Namely on the content of a website.

Categories: Search engine optimization (SEO), Webdesign & Website creation Tags: Be found better, Better placement, Google, Homepage creation, Search engine optimization, SEO, SEO agency, Top placement, Webpage creation, Website creation
Topic-relevant content Honestly, why are we looking for a website?
To get information!


Whether the information educates, amuses, stimulates, entertains or simply informs us is not so important. Much more important and satisfying is the fact that Google always provides us with the right search results for our search term.

For this the Google crawler reads through every website. However, this crawler is a machine, a software. And until we have learned the machines to think for ourselves, we have to give them certain standards. Google measures your page by these values such as keyword density, attributes or content.

The better you place the keywords, the more internal links you set, the clearer you formulate attributes, the better your page will rank.
  • topic-relevant content with at least 300 words per page (most of the top 10 pages in the SERPs consist of more than 2000 words - content as signal generator)
  • divided into short paragraphs with a maximum of 2 - 3 sentences
  • high keyword density from 0.5 to 1 %
  • correct use of headers (H1 max. 1x, H2 max. 3x, H3, H4, H5 and H6 any)
  • set internal links to additional information (clear description of the link target in the title attribute of the link)
  • highlight important text areas in bold
  • used images must have clear descriptions in the alt and title attributes
  • duplicate content even on different pages must be avoided
But do not forget the essentials above all the technical details.

The content must be interesting for the reader and relevant to the topic of the search term. Google assumes that the information on your website matches the search term, only if a visitor spends a long time on your website. And that, in turn, brings a better ranking position.

For further interesting information, visit the Search Engine Optimization (SEO) guide. SEO guide

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